INDUSTRY:  Medical Devices
DISCIPLINES:  Product Identity, Brand, Print, Identity, Environmental▼
Prior to its sale to Lumenis, the Coherent aesthetic business unit was the global leader in the design, manufacture, and marketing of light-based medical solutions for use in aesthetic surgery procedures.
RKD was retained to provide strategic and tactical launch deliverables including identity, brand, print and exhibits. The work featured here is the comprehensive brand system that targeted aesthetic surgeons domestically and abroad.